Public Relations for the Sports Sector and Beyond
Project MetLife
About
One of the most exciting opportunities I've been a part of in my college career was the campaign that me and my amazing group did for the New York Giants. The goal was to develop a campaign showcasing one of the Giants online IPs and how they could promote growth and profit from that IP. we chose their TikTok account and their German counterpart, "nygiants_deutschland".
The Goal
Our goal ultimately was to point the Giants in the right direction with their primary TikTok IPs, so that they may garner more fan engagement per video. We also gave them ideas to improve their international outreach through their Germany based account, as the NFL evolves into a more global presence, now, more than ever.
The Group
I had the privilege to work with like minded students on this project. From left to right these individuals include Aidan Magee, Hannah Newman, Jordan Hirsh, and. Alexis Hamilton
The Journey
This opportunity arose from a class led by professor Aaron J Moore. We developed several presentations showcasing similar case studies to determine which group would be sent to MetLife. Our group continuously showed improvement and poise in our presentations, thus earning us the chance to speak to the New York Giants media team.
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The Group developed the slideshow that I have linked at the bottom of this page. This was our final product in what was presented to the
New York Giants
The Result
Each member of the team took their turn at the podium expressing their findings and fielding questions from the attendees.
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In closing we were greeted and thanked by the staff that had attended the meeting. We acquired insight on how we could improve and how they could use the data that we provided to enhance their strategies in social media.
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Overall, this was an invaluable experience I will never forget. None of it would be possible without the collaboration of my amazing colleagues and Dr. Aaron J Moore.
